NOVOTNÁ, Markéta a Josef KUNC. Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market. Online. In Anupama S. Kotur, Saurabh Kumar Dixit. The Emerald Handbook of Luxury Management for Hospitality and Tourism. First edition. Bingley: Emerald Publishing Limited, 2022, s. 125-144. Handbook. ISBN 978-1-83982-901-7. Dostupné z: https://dx.doi.org/10.1108/978-1-83982-900-020211006.
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Základní údaje
Originální název Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market
Autoři NOVOTNÁ, Markéta (203 Česká republika, garant, domácí) a Josef KUNC (203 Česká republika, domácí).
Vydání First edition. Bingley, The Emerald Handbook of Luxury Management for Hospitality and Tourism, od s. 125-144, 20 s. Handbook, 2022.
Nakladatel Emerald Publishing Limited
Další údaje
Originální jazyk angličtina
Typ výsledku Kapitola resp. kapitoly v odborné knize
Obor 50200 5.2 Economics and Business
Stát vydavatele Velká Británie a Severní Irsko
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
WWW odkaz na knihu odkaz na kapitolu odkaz na knihu google.books
Kód RIV RIV/00216224:14560/22:00125216
Organizační jednotka Ekonomicko-správní fakulta
ISBN 978-1-83982-901-7
Doi http://dx.doi.org/10.1108/978-1-83982-900-020211006
Klíčová slova anglicky Luxury tourism; Consumer behaviour; Consumption patterns; Travel experience; Differences; Czech Republic; Central Europe
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnila: Mgr. Pavlína Kurková, učo 368752. Změněno: 21. 3. 2023 10:29.
Anotace
Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these countries still reflects the differences in buying behaviour. The chapter focusses on luxury travellers' behaviour and consumption patterns in the Czech Republic. In the Czech Republic, where the concept of old luxury has prevailed, it is already possible to observe a gradual shift towards a new luxury travel model. This new luxury model is associated with a high level of comfort and privacy, exclusive location and first-class services and new elements such as travelling, authenticity and sustainability. The chapter provides different perspectives on consumption patterns. It points to consumer behaviour in luxury travel in dependence on the selected sociodemographic variables and spatial determinants. It also reveals the luxury-driven travel motivation and preferences on a luxury holiday. The results show that Czech luxury travellers are different in comparison with the traditional European markets. The Czechs fall behind the European luxury travellers, especially regarding the financial possibilities. As far as the Czech luxury traveller profile is concerned, the category of baby boomers with tertiary education and regular income is the most dominant among Czech affluent clients. The satisfaction of the needs for relaxation and the exploration of new destinations are the primary motives for taking luxury holidays. Concerning the regional income inequality, disparities between the capital city of Prague and the rest of the country are observed.
Návaznosti
MUNI/FR/1104/2019, interní kód MUNázev: Projektově orientovanou výukou k posílení udržitelnosti (Akronym: PROUDR)
Investor: Masarykova univerzita, Projektově orientovanou výukou k posílení udržitelnosti
VytisknoutZobrazeno: 19. 9. 2024 19:30