NOVÁ, Jana. “Generational differences in the utilization of Social Media for sport purposes – case study CZ. In 3rd WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE Santiago de Chile, Chile, 16–19 October, 2019. 2019. ISBN 978-609-8200-24-9.
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Basic information
Original name “Generational differences in the utilization of Social Media for sport purposes – case study CZ
Authors NOVÁ, Jana.
Edition 3rd WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE Santiago de Chile, Chile, 16–19 October, 2019, 2019.
Other information
Original language English
Type of outcome Conference abstract
Field of Study 50204 Business and management
Country of publisher Lithuania
Confidentiality degree is not subject to a state or trade secret
ISBN 978-609-8200-24-9
Keywords in English social media, generational theory
Changed by Changed by: Ing. Jana Nová, PhD., MBA, učo 117299. Changed: 24/1/2022 19:19.
Abstract
To present the current generation of sports fans (the fans of Baby Boomers Generation, Generation X, Generation Y and Generation Z) and their patterns in the utilization of social media (SM) for sport purposes in the Czech Republic
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