Pandemic COVID-19 as a barrier for rural tourism development –
the case of South Moravia, Czechia

a 2021

Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia

HOLEŠINSKÁ, Andrea a Helena KUBÍČKOVÁ

Základní údaje

Originální název

Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia

Autoři

HOLEŠINSKÁ, Andrea a Helena KUBÍČKOVÁ

Vydání

ATLAS online Annual Conference 2021. Tourism 21: Re-building Tourism - Continuities and Changes. Abstract Book. 2021

Další údaje

Jazyk

angličtina

Typ výsledku

Konferenční abstrakt

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/21:00123999

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova česky

COVID-19; venkovský cestovní ruch; chování návštěvníků; změny v poptávce cestovního ruchu

Klíčová slova anglicky

COVID-19; rural tourism; travel behaviour; changes in tourism supply-side

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 31. 1. 2022 11:52, Ing. Bc. Andrea Holešinská, Ph.D.

Anotace

V originále

The current situation with pandemic COVID-19 has a negative reflection on the development of tourism. (Gössling, Scott & Hall, 2021) It imposes restrictions on both tourism supply and tourism demand. Governments lockdown travel businesses and at the same time restrict the freedom of movement. Thus, the supply and demand sides have to cope with the exogenous shocks. The first evidence of experience and reactions of travel businesses presented WYSE (2020) in early March 2020. On the example of bookings Keller (2020) describes how visitors start to adapt their travel behaviour following the exit strategies. Pandemic COVID-19 is very often related to international tourism (Škare, Soriano & Porada-Rochoń, 2021). However, even rural tourism is affected by the worldwide spread crisis. To highlight the impacts on rural tourism, the research focuses on middle and small side entrepreneurs (e. g. farmers, winemakers, local rural museums, local accommodation providers; local providers of hippo-therapy) and on local tourist organizations (e. g. DMO, tourist information centres) involved in rural tourism. The aim is to find out how they overcame the situation with COVID-19. How did they cope with government restrictions? How did they react to the visitor's changed behaviour? Whether they adapted their offer to the situation, or not. In other words, the contribution deals with the changes in visitor behaviour from the perspective of rural tourism providers. The research is a case study of South Moravia and applies both qualitative (questionnaire survey) and quantitative (interviews) methods. Research data shows that rural tourism providers manage the government measures and tailor their services to visitors' changing needs as well. Besides the loss of incomes and visitors, providers of rural tourism face the increase of additional costs related to the adoption of hygienic measures. The majority of all rural tourism providers responded that their segment of visitors changed. Namely, the absence of foreign visitors was replaced by domestic ones.

Návaznosti

MUNI/A/1399/2020, interní kód MU

Název: Korona-krize a její dopad na změnu řízení v destinaci (Akronym: KK-DOPŘÍZDES)

Investor: Masarykova univerzita, Korona-krize a její dopad na změnu řízení v destinaci

Přiložené soubory

Holesinska-Kubickova-AbstractBOOK2021.pdf

Požádat o autorskou verzi souboru

Citovat

HOLEŠINSKÁ, Andrea a Helena KUBÍČKOVÁ. Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia. In ATLAS online Annual Conference 2021. Tourism 21: Re-building Tourism - Continuities and Changes. Abstract Book. 2021.

@proceedings{1829417,
   author = {Holešinská, Andrea and Kubíčková, Helena},
   booktitle = {ATLAS online Annual Conference 2021. Tourism 21: Re-building Tourism - Continuities and Changes. Abstract Book.},
   keywords = {COVID-19; rural tourism; travel behaviour; changes in tourism supply-side},
   language = {eng},
   title = {Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia},
   year = {2021}
}

TY  - CONF
ID  - 1829417
AU  - Holešinská, Andrea - Kubíčková, Helena
PY  - 2021
TI  - Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia
KW  - COVID-19
KW  - rural tourism
KW  - travel behaviour
KW  - changes in tourism supply-side
N2  - The current situation with pandemic COVID-19 has a negative reflection on the development of tourism. (Gössling, Scott & Hall, 2021) It imposes restrictions on both tourism supply and tourism demand. Governments lockdown travel businesses and at the same time restrict the freedom of movement. Thus, the supply and demand sides have to cope with the exogenous shocks. The first evidence of experience and reactions of travel businesses presented WYSE (2020) in early March 2020. On the example of bookings Keller (2020) describes how visitors start to adapt their travel behaviour following the exit strategies. Pandemic COVID-19 is very often related to international tourism (Škare, Soriano & Porada-Rochoń, 2021). However, even rural tourism is affected by the worldwide spread crisis. To highlight the impacts on rural tourism, the research focuses on middle and small side entrepreneurs (e. g. farmers, winemakers, local rural museums, local accommodation providers; local providers of hippo-therapy) and on local tourist organizations (e. g. DMO, tourist information centres) involved in rural tourism. The aim is to find out how they overcame the situation with COVID-19. How did they cope with government restrictions? How did they react to the visitor's changed behaviour? Whether they adapted their offer to the situation, or not. In other words, the contribution deals with the changes in visitor behaviour from the perspective of rural tourism providers. The research is a case study of South Moravia and applies both qualitative (questionnaire survey) and quantitative (interviews) methods. Research data shows that rural tourism providers manage the government measures and tailor their services to visitors' changing needs as well. Besides the loss of incomes and visitors, providers of rural tourism face the increase of additional costs related to the adoption of hygienic measures. The majority of all rural tourism providers responded that their segment of visitors changed. Namely, the absence of foreign visitors was replaced by domestic ones.
ER  -

HOLEŠINSKÁ, Andrea a Helena KUBÍČKOVÁ. Pandemic COVID-19 as a barrier for rural tourism development – the case of South Moravia, Czechia. In \textit{ATLAS online Annual Conference 2021. Tourism 21: Re-building Tourism - Continuities and Changes. Abstract Book.}. 2021.

Přehled o publikaci