Strategies of Tourism Service Providers to Cope with the
COVID-19 Pandemic

J 2021

Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic

KUBÍČKOVÁ, Helena a Andrea HOLEŠINSKÁ

Základní údaje

Originální název

Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic

Autoři

KUBÍČKOVÁ, Helena (203 Česká republika, domácí) a Andrea HOLEŠINSKÁ (203 Česká republika, garant, domácí)

Vydání

Deturope, Regional Science Association of Subotica, 2021, 1821-2506

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Maďarsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14560/21:00124260

Organizační jednotka

Ekonomicko-správní fakulta

DOI

http://dx.doi.org/10.32725/det.2021.022

UT WoS

000761422700006

Klíčová slova anglicky

COVID-19; behavior of visitors; reactions of service providers; exit strategy; rural tourism

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 10. 2022 11:12, Mgr. Pavlína Kurková

Anotace

V originále

The situation with the COVID-19 pandemic has a negative impact on the development of tourism. It imposes restrictions on both tourism supply and tourism demand. Government lockdowns travel businesses and, at the same time, restricts the freedom of movement. Thus, the supply and demand sides have to cope with the exogenous shocks. The first evidence of experience and reactions of travel businesses was presented in early March 2020. Data from bookings describes how visitors start to adapt their travel behavior to the exit strategies. Even rural tourism is affected by the worldwide spread crisis. To highlight the impacts on rural tourism, this research focuses on middle and small-sized entrepreneurs (e.g., farmers, winemakers, local private rural museums, local accommodation providers; local providers of hippotherapy) and on local tourist organizations (e. g. DMO, tourist information centers) involved in rural tourism. The aim of this study is to show how they overcame the situation with the COVID-19 pandemic. In other words, the study describes the changes in visitor behavior from the perspective of rural tourism providers. The research is based on a case study of South Moravia and applies both qualitative (a questionnaire survey) and quantitative (interviews) methods. The research data shows that rural tourism providers manage to cope with the government restrictions and tailor their services to new customers'' requirements as well. Besides the loss of incomes, tourism service providers face a decrease in the number of visitors, and thus they suffer a slump in sales. The majority of all rural tourism providers responded that their segment of visitors had changed. More specifically, the absence of foreign visitors was replaced by domestic ones.

Návaznosti

MUNI/A/1399/2020, interní kód MU

Název: Korona-krize a její dopad na změnu řízení v destinaci (Akronym: KK-DOPŘÍZDES)

Investor: Masarykova univerzita, Korona-krize a její dopad na změnu řízení v destinaci

Přiložené soubory

det_det-202103-0006.pdf

Vyhledat podobné dokumenty

Citovat

KUBÍČKOVÁ, Helena a Andrea HOLEŠINSKÁ. Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic. Deturope. Regional Science Association of Subotica, 2021, roč. 13, č. 3, s. 118-129. ISSN 1821-2506. Dostupné z: https://dx.doi.org/10.32725/det.2021.022.

@article{1836477,
   author = {Kubíčková, Helena and Holešinská, Andrea},
   article_number = {3},
   doi = {http://dx.doi.org/10.32725/det.2021.022},
   keywords = {COVID-19; behavior of visitors; reactions of service providers; exit strategy; rural tourism},
   language = {eng},
   issn = {1821-2506},
   journal = {Deturope},
   title = {Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic},
   url = {https://www.deturope.eu/pdfs/det/2021/03/06.pdf},
   volume = {13},
   year = {2021}
}

TY  - JOUR
ID  - 1836477
AU  - Kubíčková, Helena - Holešinská, Andrea
PY  - 2021
TI  - Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic
JF  - Deturope
VL  - 13
IS  - 3
SP  - 118-129
EP  - 118-129
PB  - Regional Science Association of Subotica
SN  - 18212506
KW  - COVID-19
KW  - behavior of visitors
KW  - reactions of service providers
KW  - exit strategy
KW  - rural tourism
UR  - https://www.deturope.eu/pdfs/det/2021/03/06.pdf
N2  - The situation with the COVID-19 pandemic has a negative impact on the development of tourism. It imposes restrictions on both tourism supply and tourism demand. Government lockdowns travel businesses and, at the same time, restricts the freedom of movement. Thus, the supply and demand sides have to cope with the exogenous shocks. The first evidence of experience and reactions of travel businesses was presented in early March 2020. Data from bookings describes how visitors start to adapt their travel behavior to the exit strategies. Even rural tourism is affected by the worldwide spread crisis. To highlight the impacts on rural tourism, this research focuses on middle and small-sized entrepreneurs (e.g., farmers, winemakers, local private rural museums, local accommodation providers; local providers of hippotherapy) and on local tourist organizations (e. g. DMO, tourist information centers) involved in rural tourism. The aim of this study is to show how they overcame the situation with the COVID-19 pandemic. In other words, the study describes the changes in visitor behavior from the perspective of rural tourism providers. The research is based on a case study of South Moravia and applies both qualitative (a questionnaire survey) and quantitative (interviews) methods. The research data shows that rural tourism providers manage to cope with the government restrictions and tailor their services to new customers'' requirements as well. Besides the loss of incomes, tourism service providers face a decrease in the number of visitors, and thus they suffer a slump in sales. The majority of all rural tourism providers responded that their segment of visitors had changed. More specifically, the absence of foreign visitors was replaced by domestic ones.
ER  -

KUBÍČKOVÁ, Helena a Andrea HOLEŠINSKÁ. Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic. \textit{Deturope}. Regional Science Association of Subotica, 2021, roč.~13, č.~3, s.~118-129. ISSN~1821-2506. Dostupné z: https://dx.doi.org/10.32725/det.2021.022.

Podrobný výpis o publikaci