An ambidextrous approach on the business analytics-competitive
advantage relationship: Exploring the moderating role of
business analytics strategy

J 2022

An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy

ASHRAFI, Amir and Ahad ZARERAVASAN

Basic information

Original name

An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy

Authors

ASHRAFI, Amir (364 Islamic Republic of Iran) and Ahad ZARERAVASAN (364 Islamic Republic of Iran, guarantor, belonging to the institution)

Edition

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, NEW YORK, Elsevier Inc. 2022, 0040-1625

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Impact factor

Impact factor: 12.000

RIV identification code

RIV/00216224:14560/22:00129068

Organization unit

Faculty of Economics and Administration

DOI

http://dx.doi.org/10.1016/j.techfore.2022.121665

UT WoS

000792920900010

Keywords in English

Business Analytics (BA); Business Analytics (BA) Strategy; Dynamic Capability (DC) View; Exploitation; Exploration; Innovative Ambidexterity

Abstract

V originále

This study aims to develop a theoretical framework to understand how the Business Analytics (BA) strategy moderates the relationship between BA and competitive advantage through innovative ambidexterity. Theorizing from the Dynamic Capability (DC) perspective, we develop a model to investigate how different BA (descriptive, predictive, prescriptive) influence innovative ambidexterity (exploration and exploitation) and competitive advantage. Besides, we propose the construct of “BA strategy” (innovator, conservative, undefined) to differentiate between firms in the way they adopt, use, and implement BA. Based on the PLS analysis of the 181 firm-level survey data, we assess the proposed model. The results show that innovative ambidexterity fully mediates the BA – competitive advantage relationship. We also find that BA innovator and conservative strategy moderate the BA-exploration and BA-exploitation links while such moderation is not observed for BA undefined strategy. This study enriches BA literature in various ways. First, it extends our understanding of the link from different BA categories to innovative ambidexterity, explorative innovation, and exploitative innovation. Second, this study provides empirical support of how BA strategy moderates BA – innovative ambidexterity – competitive advantage relationship and shows that to what degree BA innovator strategy leads firms to greater competitive advantage than BA conservative strategy.

Links

GA20-12081S, research and development project

Name: Zpětnovazební model hodnoty vytvářené informačními systémy: oboustranný vztah mezi investicemi do IS a podnikovou výkonností

Investor: Czech Science Foundation

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Citovat

ASHRAFI, Amir and Ahad ZARERAVASAN. An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE. NEW YORK: Elsevier Inc., 2022, vol. 179, June, p. 1-14. ISSN 0040-1625. Available from: https://dx.doi.org/10.1016/j.techfore.2022.121665.

@article{1855958,
   author = {Ashrafi, Amir and Zareravasan, Ahad},
   article_location = {NEW YORK},
   article_number = {June},
   doi = {http://dx.doi.org/10.1016/j.techfore.2022.121665},
   keywords = {Business Analytics (BA); Business Analytics (BA) Strategy; Dynamic Capability (DC) View; Exploitation; Exploration; Innovative Ambidexterity},
   language = {eng},
   issn = {0040-1625},
   journal = {TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE},
   title = {An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy},
   url = {https://www.sciencedirect.com/science/article/pii/S0040162522001974},
   volume = {179},
   year = {2022}
}

TY  - JOUR
ID  - 1855958
AU  - Ashrafi, Amir - Zareravasan, Ahad
PY  - 2022
TI  - An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy
JF  - TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
VL  - 179
IS  - June
SP  - 1-14
EP  - 1-14
PB  - Elsevier Inc.
SN  - 00401625
KW  - Business Analytics (BA)
KW  - Business Analytics (BA) Strategy
KW  - Dynamic Capability (DC) View
KW  - Exploitation
KW  - Exploration
KW  - Innovative Ambidexterity
UR  - https://www.sciencedirect.com/science/article/pii/S0040162522001974
N2  - This study aims to develop a theoretical framework to understand how the Business Analytics (BA) strategy moderates the relationship between BA and competitive advantage through innovative ambidexterity. Theorizing from the Dynamic Capability (DC) perspective, we develop a model to investigate how different BA (descriptive, predictive, prescriptive) influence innovative ambidexterity (exploration and exploitation) and competitive advantage. Besides, we propose the construct of “BA strategy” (innovator, conservative, undefined) to differentiate between firms in the way they adopt, use, and implement BA. Based on the PLS analysis of the 181 firm-level survey data, we assess the proposed model. The results show that innovative ambidexterity fully mediates the BA – competitive advantage relationship. We also find that BA innovator and conservative strategy moderate the BA-exploration and BA-exploitation links while such moderation is not observed for BA undefined strategy. This study enriches BA literature in various ways. First, it extends our understanding of the link from different BA categories to innovative ambidexterity, explorative innovation, and exploitative innovation. Second, this study provides empirical support of how BA strategy moderates BA – innovative ambidexterity – competitive advantage relationship and shows that to what degree BA innovator strategy leads firms to greater competitive advantage than BA conservative strategy.
ER  -

ASHRAFI, Amir and Ahad ZARERAVASAN. An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy. \textit{TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE}. NEW YORK: Elsevier Inc., 2022, vol.~179, June, p.~1-14. ISSN~0040-1625. Available from: https://dx.doi.org/10.1016/j.techfore.2022.121665.

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