Persuasion or Manipulation: Employing Pathos as a Persuasive Strategy in Protestant Sermons

ADAM, Martin. Persuasion or Manipulation: Employing Pathos as a Persuasive Strategy in Protestant Sermons. In Twelfth International Conference on Religion & Spirituality in Society (Córdoba 2022). 2022.

Základní údaje

Originální název

Persuasion or Manipulation: Employing Pathos as a Persuasive Strategy in Protestant Sermons

Název česky

Persvaze nebo manipulace: užití pathosu jako přesvědčovací strategie v protestantských kázáních

Autoři

ADAM, Martin

Vydání

Twelfth International Conference on Religion & Spirituality in Society (Córdoba 2022), 2022

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Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

60203 Linguistics

Stát vydavatele

Španělsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Organizační jednotka

Pedagogická fakulta

Klíčová slova česky

persvaze, kázání, patos, sentiment, sentimentalita, manipulace

Klíčová slova anglicky

persuasion, sermons, pathos, sentiment, sentimentality, manipulation

Příznaky

Mezinárodní význam, Recenzováno

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Anotace

V originále

Besides the discourses of politics, advertising and marketing, which are generally considered persuasive by definition (van Dijk 1998, 2008), in many ways it is the religious discourse that adopts persuasion as one of its essential instruments to convince the audience of the truthfulness of the doctrine it presents, be it sermons, theological treatises, doxologies, personal testimonies, evangelistic texts, apologetic argumentation, or the Bible itself (Lempert 2015, Adam 2017, 2019, Dontcheva-Navratilova et al. 2020). The proposed corpus-driven paper explores the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. It strives to shed light on the rhetorical role of pathos, which is purposefully evoked by the preacher via affect; stirred emotions are to boost the persuasive effect, i.e. to promote the doctrine and to make the believers comprehend and accept spiritual truths. Special attention will also be paid to the blurred borderline between the intentional use of sentimentality and manipulation.

Česky

Besides the discourses of politics, advertising and marketing, which are generally considered persuasive by definition (van Dijk 1998, 2008), in many ways it is the religious discourse that adopts persuasion as one of its essential instruments to convince the audience of the truthfulness of the doctrine it presents, be it sermons, theological treatises, doxologies, personal testimonies, evangelistic texts, apologetic argumentation, or the Bible itself (Lempert 2015, Adam 2017, 2019, Dontcheva-Navratilova et al. 2020). The proposed corpus-driven paper explores the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. It strives to shed light on the rhetorical role of pathos, which is purposefully evoked by the preacher via affect; stirred emotions are to boost the persuasive effect, i.e. to promote the doctrine and to make the believers comprehend and accept spiritual truths. Special attention will also be paid to the blurred borderline between the intentional use of sentimentality and manipulation.