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@inbook{2213077,
author = {Novotná, Markéta and Kunc, Josef},
address = {Cheltenham, UK},
booktitle = {Encyclopedia of Tourism Management and Marketing},
doi = {http://dx.doi.org/10.4337/9781800377486.balloon.tourism},
edition = {1.},
editor = {Dimitrios Buhalis},
keywords = {Tourism Encyclopedia; Tourism Management; Tourism Marketing; Tourist; Travel},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Cheltenham, UK},
isbn = {978-1-80037-747-9},
pages = {251-254},
publisher = {Edward Elgar Publishing},
title = {Balloon Tourism},
url = {https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.balloon.tourism.xml},
year = {2022}
}
TY - CHAP
ID - 2213077
AU - Novotná, Markéta - Kunc, Josef
PY - 2022
TI - Balloon Tourism
VL - Geography, Planning & Tourism Encyclopedia
PB - Edward Elgar Publishing
CY - Cheltenham, UK
SN - 9781800377479
KW - Tourism Encyclopedia
KW - Tourism Management
KW - Tourism Marketing
KW - Tourist
KW - Travel
UR - https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.balloon.tourism.xml
N2 - Ballooning, alternatively also balloon flying or riding, can be defined as an aerial tourism activity. Balloons flights take place in popular tourist areas with concentrated natural or cultural-historic attractiveness, for example, in European and Mediterranean space. In a broader context, balloon tourism can be defined as a segment of niche tourism. It is set into the macro-niche category of sport and adventure tourism. At the same time, it can be perceived as a part of nature-based tourism. Ballooning itself can be combined with other adventure activities. Romantic dining and gourmet experiences can be incorporated. Motivations for this form of tourism are connected to behavioural transformation and emphasis on experiences. The search for experiences can lead to moving from commodified mainstream types of tourism to tailor-made and unique activities. This form of tourism attracts high-spending tourists. It can significantly contribute to destination development and create a competitive advantage for destinations. Destination image, however, can be affected by any incident in ballooning. To ensure passengers safety, balloon manufacturers must meet the required manufacturing standards and technological parameters. Similarly, hot air balloons operators and commercial balloon pilots are regulated by different institutional and legal instruments valid at a national or international level.
ER -
NOVOTNÁ, Markéta a Josef KUNC. Balloon Tourism. Online. In Dimitrios Buhalis. \textit{Encyclopedia of Tourism Management and Marketing}. 1. vyd. Cheltenham, UK: Edward Elgar Publishing, 2022, s.~251-254. Geography, Planning \&{} Tourism Encyclopedia. ISBN~978-1-80037-747-9. Dostupné z: https://dx.doi.org/10.4337/9781800377486.balloon.tourism.
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