k 2022

Cartoons and memes: Images from childhood used as expressions in adulthood

CHOVANEC, Jan a Saša BABIĆ

Základní údaje

Originální název

Cartoons and memes: Images from childhood used as expressions in adulthood

Autoři

CHOVANEC, Jan a Saša BABIĆ

Vydání

The 5th International Conferences in the series Balkan and Baltic States in United Europe: History, Religion and Culture (panel on Art in Covid-19 Humour), September 18–22, 2022, Tartu, Estonia, 2022

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

60200 6.2 Languages and Literature

Stát vydavatele

Estonsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Organizační jednotka

Filozofická fakulta

ISBN

978-9916-659-42-7

Klíčová slova česky

memy; humor; analýza diskurzu; covid-19; umění

Klíčová slova anglicky

memes; humour; discourse analysis; covid-19; art

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 10. 2. 2023 15:03, prof. Mgr. Jan Chovanec, Ph.D.

Anotace

V originále

As an established form of semiotic expression in the digital world, memes provide online users with the possibility to express diverse functions, including articulating shared norms and values. Memes function as multimodal signs, combining pre-existing visual elements with typically innovative textual components. Due to their dependence on current events, they tend to be ephemeral, serving to provide a topical – and often humorous – commentary and criticism on contemporary society. Drawing on the international database of COVID-related humor, this paper explores a hitherto overlooked area of research, specifically how memes draw on visual aspects of popular culture by incorporating well-known cartoons and animated movies in order to provide humorous social commentary on diverse aspects of the COVID-19 pandemic. Based on a social semiotic perspective, the research identifies how meme creators draw on globally as well as locally known cartoons, what humorous themes they employ, and what shared and newly constructed meanings they operate with. The findings indicate that the creative re-use of established intertextual references, manifested in humorous memes through the reworking of cartoon characters and animated films, is related, on the one hand, to the ‘hypermemetic logic’ (Shifman) of replicating images, and on other, to the focus on the ‘performative self’, with users reflecting on the contrast of their pre-pandemic lives (cued by childhood reminiscences associated with cartoon imagery) and the current reality.

Návaznosti

MUNI/A/1479/2021, interní kód MU
Název: Paradigms, strategies and developments - English linguistics and translation II
Investor: Masarykova univerzita, Paradigms, strategies and developments - English linguistics and translation II