2022
Cartoons and memes: Images from childhood used as expressions in adulthood
CHOVANEC, Jan a Saša BABIĆZákladní údaje
Originální název
Cartoons and memes: Images from childhood used as expressions in adulthood
Autoři
CHOVANEC, Jan a Saša BABIĆ
Vydání
The 5th International Conferences in the series Balkan and Baltic States in United Europe: History, Religion and Culture (panel on Art in Covid-19 Humour), September 18–22, 2022, Tartu, Estonia, 2022
Další údaje
Jazyk
angličtina
Typ výsledku
Prezentace na konferencích
Obor
60200 6.2 Languages and Literature
Stát vydavatele
Estonsko
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Organizační jednotka
Filozofická fakulta
ISBN
978-9916-659-42-7
Klíčová slova česky
memy; humor; analýza diskurzu; covid-19; umění
Klíčová slova anglicky
memes; humour; discourse analysis; covid-19; art
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 10. 2. 2023 15:03, prof. Mgr. Jan Chovanec, Ph.D.
Anotace
V originále
As an established form of semiotic expression in the digital world, memes provide online users with the possibility to express diverse functions, including articulating shared norms and values. Memes function as multimodal signs, combining pre-existing visual elements with typically innovative textual components. Due to their dependence on current events, they tend to be ephemeral, serving to provide a topical – and often humorous – commentary and criticism on contemporary society. Drawing on the international database of COVID-related humor, this paper explores a hitherto overlooked area of research, specifically how memes draw on visual aspects of popular culture by incorporating well-known cartoons and animated movies in order to provide humorous social commentary on diverse aspects of the COVID-19 pandemic. Based on a social semiotic perspective, the research identifies how meme creators draw on globally as well as locally known cartoons, what humorous themes they employ, and what shared and newly constructed meanings they operate with. The findings indicate that the creative re-use of established intertextual references, manifested in humorous memes through the reworking of cartoon characters and animated films, is related, on the one hand, to the ‘hypermemetic logic’ (Shifman) of replicating images, and on other, to the focus on the ‘performative self’, with users reflecting on the contrast of their pre-pandemic lives (cued by childhood reminiscences associated with cartoon imagery) and the current reality.
Návaznosti
MUNI/A/1479/2021, interní kód MU |
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