Tonality in campaign communication on Facebook as drivers of divergent users' engagement in Czechia

MACKOVÁ, Alena and Martina NOVOTNÁ. Tonality in campaign communication on Facebook as drivers of divergent users' engagement in Czechia. In Political Communication Research in Central and Eastern Europe, online seminar. 2022.

Basic information

Original name

Tonality in campaign communication on Facebook as drivers of divergent users' engagement in Czechia

Authors

MACKOVÁ, Alena and Martina NOVOTNÁ

Edition

Political Communication Research in Central and Eastern Europe, online seminar, 2022

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Other information

Language

English

Type of outcome

Prezentace na konferencích

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Social Studies

Keywords in English

Facebook, political communication, election campaign, attacks, acclaims, populist communication, emotions

Tags

International impact, Reviewed

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Links

GA19-24724S, research and development project	Name: Politická polarizace v České republice: Případ vícestranického systému Investor: Czech Science Foundation
MUNI/A/1379/2020, interní kód MU	Name: Současné problémy výzkumu médií a jejich publik Investor: Masaryk University