| KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing management. 4th European edition. Harlow, England: Pearson, 2019, xxxvii, 80. ISBN 9781292248448. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. |
| Edition | 4th European edition. Harlow, England, xxxvii, 80, 2019. |
| Publisher | Pearson |
| Other information | |
|---|---|
| ISBN | 9781292248448 |
| Changed by | The record has been imported from the library system. Changed: 9/1/2023 04:52. |
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