From oppression to freedom: changes in the use of Western
symbols in Korean pop and East Asia

k 2022

From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia

SCHWARZ, Michal

Základní údaje

Originální název

From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia

Autoři

SCHWARZ, Michal

Vydání

SOAS GLOCAL CALA 2022, University of the Philippines, Diliman, Quezon City (part 1, online), 2022

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

60403 Performing arts studies

Stát vydavatele

Filipíny

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Abstract

Organizační jednotka

Filozofická fakulta

Klíčová slova anglicky

changes, symbols, train, apple, Korean pop

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 20. 1. 2023 20:02, Mgr. Ondřej Srba, Ph.D.

Anotace

V originále

This paper analyzes East Asian modernity in the use of Western symbols accommodated in Korean culture, their gradual semantic as well as pragmatic shift and contemporary spread. As railway or train became the symbol of modernity in Europe (Weber 1976), it was also adopted as a sign of progress in South Korea (Han Seung-Mi 2004) when diesel locomotives and their sound represented negative control of people (Han Youngsue 2020). With more positive development at the end of the 20th century, this optically same motif has lost its negative value and now is more positive sign of the shift to better future (e.g. Twice: Likey + I can’t stop me) or symbolic gate to another space (BTS: Run). Similarly the Biblical parable of knowledge (= snake or eating of an apple) was adopted by Korean Christians. Despite their original motif of punishment (Gain, Paradise Lost), these symbols have also changed and might be connected to East Asian feminine modernity (cf. Lin & Avin 2008) and strength, when knowledge is equal to desire for a better future (e.g.: Twice: More & More). The analysis allows to conclude that these symbols are gradually disconnected from their original or moral content (GFRIEND: Apple; Gain: Apple; in secondary moments e.g. in Twice: Yes or yes; Blackpink: How you like that; Hyuna: Red). This semantical shift correlates with economic success of South Korea and analogical reception of these symbols in post-colonial Asia.

Návaznosti

GA19-07619S, projekt VaV

Název: Mongolské rituální rukopisy v české sbírce: jejich edice, historie a středoasijské kořeny

Investor: Grantová agentura ČR, Mongolské rituální rukopisy v české sbírce - jejich edice, historie a středoasijské kořeny

Citovat

SCHWARZ, Michal. From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia. In SOAS GLOCAL CALA 2022, University of the Philippines, Diliman, Quezon City (part 1, online). 2022.

@proceedings{2241646,
   author = {Schwarz, Michal},
   booktitle = {SOAS GLOCAL CALA 2022, University of the Philippines, Diliman, Quezon City (part 1, online)},
   keywords = {changes, symbols, train, apple, Korean pop},
   language = {eng},
   title = {From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia},
   url = {https://cala2021.upd.edu.ph/57-2/},
   year = {2022}
}

TY  - CONF
ID  - 2241646
AU  - Schwarz, Michal
PY  - 2022
TI  - From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia
KW  - changes, symbols, train, apple, Korean pop
UR  - https://cala2021.upd.edu.ph/57-2/
N2  - This paper analyzes East Asian modernity in the use of Western symbols accommodated in Korean culture, their gradual semantic as well as pragmatic shift and contemporary spread. As railway or train became the symbol of modernity in Europe (Weber 1976), it was also adopted as a sign of progress in South Korea (Han Seung-Mi 2004) when diesel locomotives and their sound represented negative control of people (Han Youngsue 2020). With more positive development at the end of the 20th century, this optically same motif has lost its negative value and now is more positive sign of the shift to better future (e.g. Twice: Likey + I can’t stop me) or symbolic gate to another space (BTS: Run). Similarly the Biblical parable of knowledge (= snake or eating of an apple) was adopted by Korean Christians. Despite their original motif of punishment (Gain, Paradise Lost), these symbols have also changed and might be connected to East Asian feminine modernity (cf. Lin & Avin 2008) and strength, when knowledge is equal to desire for a better future (e.g.: Twice: More & More). The analysis allows to conclude that these symbols are gradually disconnected from their original or moral content (GFRIEND: Apple; Gain: Apple; in secondary moments e.g. in Twice: Yes or yes; Blackpink: How you like that; Hyuna: Red). This semantical shift correlates with economic success of South Korea and analogical reception of these symbols in post-colonial Asia.
ER  -

SCHWARZ, Michal. From oppression to freedom: changes in the use of Western symbols in Korean pop and East Asia. In \textit{SOAS GLOCAL CALA 2022, University of the Philippines, Diliman, Quezon City (part 1, online)}. 2022.

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