Comparing nonresponders and responders of online intercept
surveys: A large-scale experimental ICT security-related study

J 2022

Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study

KNAPOVÁ, Lenka, David ŠMAHEL, Lenka DĚDKOVÁ a Václav MATYÁŠ

Základní údaje

Originální název

Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study

Autoři

KNAPOVÁ, Lenka (203 Česká republika, domácí), David ŠMAHEL (203 Česká republika, garant, domácí), Lenka DĚDKOVÁ (203 Česká republika, domácí) a Václav MATYÁŠ (203 Česká republika, domácí)

Vydání

Human Behavior and Emerging Technologies, 2022, 2578-1863

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50800 5.8 Media and communications

Stát vydavatele

Spojené státy

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 10.300

Kód RIV

RIV/00216224:14330/22:00128916

Organizační jednotka

Fakulta informatiky

DOI

http://dx.doi.org/10.1155/2022/3107621

UT WoS

000837996300001

Klíčová slova česky

dotazníkové výzkumy; respondenti; online výzkumy

Klíčová slova anglicky

survey; respondents; online surveys

Změněno: 5. 4. 2023 03:30, RNDr. Pavel Šmerk, Ph.D.

Anotace

V originále

Online surveys have become a popular way to collect data. However, response rates are low, specifically for online intercept-based surveys, which can be as low as 1%. This raises questions about the accuracy of the inferences based on these results. Furthermore, it is difficult to compare the characteristics and behavior of the responders and nonresponders as there is very limited information on nonresponders. The objective of this article is to present a unique comparison of online intercept survey responders, nonresponders, and partial responders. The sample includes 192,566 U.S.-based users who went through a research experiment during the installation process of ESET online security software. During the process, users were asked to enable or disable the detection of potentially unwanted applications. At the end, they could also opt to answer questions on a short security-related survey. The users were split into three groups: (a) nonresponders (), (b) complete responders (), and (c) partial responders (). There were only slight differences between the responder and nonresponder groups in their hardware (i.e., computer CPU quality and RAM size). Responders and nonresponders differed in their behavior. Complete responders enabled the detection of potentially unwanted applications significantly more often than nonresponders (on average by 4.5%) and spent more time on the screen that provided details about this feature. Additional comparisons showed that complete responders were slightly younger and more educated than partial responders. We conclude that there are only slight differences between online intercept survey responders and nonresponders and that these differences manifest in computer usage-related decisions. Despite the low overall response rates, online product-related surveys can provide useful insights about the user base. Nevertheless, the companies that use online surveys should be careful because behavior might differ for users in specific situations.

Citovat

KNAPOVÁ, Lenka, David ŠMAHEL, Lenka DĚDKOVÁ a Václav MATYÁŠ. Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study. Human Behavior and Emerging Technologies. 2022, roč. 2022, č. 3107621, s. 1-9. ISSN 2578-1863. Dostupné z: https://dx.doi.org/10.1155/2022/3107621.

@article{2268904,
   author = {Knapová, Lenka and Šmahel, David and Dědková, Lenka and Matyáš, Václav},
   article_number = {3107621},
   doi = {http://dx.doi.org/10.1155/2022/3107621},
   keywords = {survey; respondents; online surveys},
   language = {eng},
   issn = {2578-1863},
   journal = {Human Behavior and Emerging Technologies},
   title = {Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study},
   url = {https://www.hindawi.com/journals/hbet/2022/3107621/},
   volume = {2022},
   year = {2022}
}

TY  - JOUR
ID  - 2268904
AU  - Knapová, Lenka - Šmahel, David - Dědková, Lenka - Matyáš, Václav
PY  - 2022
TI  - Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study
JF  - Human Behavior and Emerging Technologies
VL  - 2022
IS  - 3107621
SP  - 1-9
EP  - 1-9
SN  - 25781863
KW  - survey
KW  - respondents
KW  - online surveys
UR  - https://www.hindawi.com/journals/hbet/2022/3107621/
N2  - Online surveys have become a popular way to collect data. However, response rates are low, specifically for online intercept-based surveys, which can be as low as 1%. This raises questions about the accuracy of the inferences based on these results. Furthermore, it is difficult to compare the characteristics and behavior of the responders and nonresponders as there is very limited information on nonresponders. The objective of this article is to present a unique comparison of online intercept survey responders, nonresponders, and partial responders. The sample includes 192,566 U.S.-based users who went through a research experiment during the installation process of ESET online security software. During the process, users were asked to enable or disable the detection of potentially unwanted applications. At the end, they could also opt to answer questions on a short security-related survey. The users were split into three groups: (a) nonresponders (), (b) complete responders (), and (c) partial responders (). There were only slight differences between the responder and nonresponder groups in their hardware (i.e., computer CPU quality and RAM size). Responders and nonresponders differed in their behavior. Complete responders enabled the detection of potentially unwanted applications significantly more often than nonresponders (on average by 4.5%) and spent more time on the screen that provided details about this feature. Additional comparisons showed that complete responders were slightly younger and more educated than partial responders. We conclude that there are only slight differences between online intercept survey responders and nonresponders and that these differences manifest in computer usage-related decisions. Despite the low overall response rates, online product-related surveys can provide useful insights about the user base. Nevertheless, the companies that use online surveys should be careful because behavior might differ for users in specific situations.
ER  -

KNAPOVÁ, Lenka, David ŠMAHEL, Lenka DĚDKOVÁ a Václav MATYÁŠ. Comparing nonresponders and responders of online intercept surveys: A large-scale experimental ICT security-related study. \textit{Human Behavior and Emerging Technologies}. 2022, roč.~2022, č.~3107621, s.~1-9. ISSN~2578-1863. Dostupné z: https://dx.doi.org/10.1155/2022/3107621.

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