Persuasion in multimodal digital genres: Building credibility
in video abstracts

J 2023

Persuasion in multimodal digital genres: Building credibility in video abstracts

DONTCHEVA-NAVRÁTILOVÁ, Olga

Základní údaje

Originální název

Persuasion in multimodal digital genres: Building credibility in video abstracts

Autoři

DONTCHEVA-NAVRÁTILOVÁ, Olga (100 Bulharsko, garant, domácí)

Vydání

ESP TODAY-JOURNAL OF ENGLISH FOR SPECIFIC PURPOSES AT TERTIARY LEVEL, SERBIA, UNIV BELGRADE, FAC ECONOMICS, 2023, 2334-9050

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

60203 Linguistics

Stát vydavatele

Srbsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 0.700 v roce 2022

Kód RIV

RIV/00216224:14410/23:00130838

Organizační jednotka

Pedagogická fakulta

DOI

http://dx.doi.org/10.18485/esptoday.2023.11.2.2

UT WoS

001001140200002

Klíčová slova anglicky

video abstract; multimodal discourse analysis; persuasive strategies; credibility; mathematics

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 30. 11. 2023 18:04, doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.

Anotace

V originále

The emergence of the video abstract as a new digital genre of science communication has allowed researchers to increase their visibility and engage with larger audiences by employing a complex interplay of different semiotic modes. This paper studies strategies and multimodal resources for building credibility in a small corpus of 16 video abstracts on mathematics published online in the Journal of Number Theory (Elsevier). By adopting a multimodal discourse analysis (Kress 2010) perspective and drawing on previous research on video abstracts (e.g., Coccetta, 2021; Liu, 2019, 2021) and persuasion in digital academic genres (e.g., Luzón, 2019; Valeiras-Jurado, 2020), this study explores persuasive strategies for enhancing credibility and semiotic resources used for their realisation. The analysis considers six persuasive strategies (attention-getting, constructing an authorial persona, engagement, framing, logical reasoning and providing proof) while exploring how the written and spoken verbal modes interact with mathematical symbolism and non-verbal visuals. The results suggest that persuasive strategies used for building credibility vary across different types of video abstracts and differ from those used in printed abstracts.

Citovat

DONTCHEVA-NAVRÁTILOVÁ, Olga. Persuasion in multimodal digital genres: Building credibility in video abstracts. ESP TODAY-JOURNAL OF ENGLISH FOR SPECIFIC PURPOSES AT TERTIARY LEVEL. SERBIA: UNIV BELGRADE, FAC ECONOMICS, 2023, roč. 11, č. 2, s. 213-236. ISSN 2334-9050. Dostupné z: https://dx.doi.org/10.18485/esptoday.2023.11.2.2.

@article{2285577,
   author = {DontchevaandNavrátilová, Olga},
   article_location = {SERBIA},
   article_number = {2},
   doi = {http://dx.doi.org/10.18485/esptoday.2023.11.2.2},
   keywords = {video abstract; multimodal discourse analysis; persuasive strategies; credibility; mathematics},
   language = {eng},
   issn = {2334-9050},
   journal = {ESP TODAY-JOURNAL OF ENGLISH FOR SPECIFIC PURPOSES AT TERTIARY LEVEL},
   title = {Persuasion in multimodal digital genres: Building credibility in video abstracts},
   url = {http://dx.doi.org/10.18485/esptoday.2023.11.2.2},
   volume = {11},
   year = {2023}
}

TY  - JOUR
ID  - 2285577
AU  - Dontcheva-Navrátilová, Olga
PY  - 2023
TI  - Persuasion in multimodal digital genres: Building credibility in video abstracts
JF  - ESP TODAY-JOURNAL OF ENGLISH FOR SPECIFIC PURPOSES AT TERTIARY LEVEL
VL  - 11
IS  - 2
SP  - 213-236
EP  - 213-236
PB  - UNIV BELGRADE, FAC ECONOMICS
SN  - 23349050
KW  - video abstract
KW  - multimodal discourse analysis
KW  - persuasive strategies
KW  - credibility
KW  - mathematics
UR  - http://dx.doi.org/10.18485/esptoday.2023.11.2.2
N2  - The emergence of the video abstract as a new digital genre of science communication has allowed researchers to increase their visibility and engage with larger audiences by employing a complex interplay of different semiotic modes. This paper studies strategies and multimodal resources for building credibility in a small corpus of 16 video abstracts on mathematics published online in the Journal of Number Theory (Elsevier). By adopting a multimodal discourse analysis (Kress 2010) perspective and drawing on previous research on video abstracts (e.g., Coccetta, 2021; Liu, 2019, 2021) and persuasion in digital academic genres (e.g., Luzón, 2019; Valeiras-Jurado, 2020), this study explores persuasive strategies for enhancing credibility and semiotic resources used for their realisation. The analysis considers six persuasive strategies (attention-getting, constructing an authorial persona, engagement, framing, logical reasoning and providing proof) while exploring how the written and spoken verbal modes interact with mathematical symbolism and non-verbal visuals. The results suggest that persuasive strategies used for building credibility vary across different types of video abstracts and differ from those used in printed abstracts.
ER  -

DONTCHEVA-NAVRÁTILOVÁ, Olga. Persuasion in multimodal digital genres: Building credibility in video abstracts. \textit{ESP TODAY-JOURNAL OF ENGLISH FOR SPECIFIC PURPOSES AT TERTIARY LEVEL}. SERBIA: UNIV BELGRADE, FAC ECONOMICS, 2023, roč.~11, č.~2, s.~213-236. ISSN~2334-9050. Dostupné z: https://dx.doi.org/10.18485/esptoday.2023.11.2.2.

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