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@inproceedings{2302601,
author = {Vyroubal, Martin},
address = {Brno},
booktitle = {Management, technology and sport. Proceedings of the Second International Conference.},
editor = {Bohumír Štědroň, Lukáš Kozáček},
keywords = {willingness-to-pay; contingent valuation method; sport financing},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-280-0331-9},
pages = {6-11},
publisher = {Masaryk University},
title = {The Economic Concept of Willingness to Pay in a Sport Enviroment},
url = {https://munispace.muni.cz/library/catalog/book/2238},
year = {2023}
}
TY - JOUR
ID - 2302601
AU - Vyroubal, Martin
PY - 2023
TI - The Economic Concept of Willingness to Pay in a Sport Enviroment
PB - Masaryk University
CY - Brno
SN - 9788028003319
KW - willingness-to-pay
KW - contingent valuation method
KW - sport financing
UR - https://munispace.muni.cz/library/catalog/book/2238
N2 - This paper explores the economic concept of willingness to pay (WTP) in a sporting environment. The paper introduces the specifics of the sports industry, provides insights into current research, and presents methods used in willingness to pay research in scholarly articles, with the greatest emphasis on the contingent valuation method, which is widely used in willingness to pay research. The article is compiled in a research manner and aims to provide an overview of the ways in which research could be conducted that would be useful for finding alternative ways of financing the sports sector, especially in the Czech Republic, where not many similar articles on the topic have been published.
ER -
VYROUBAL, Martin. The Economic Concept of Willingness to Pay in a Sport Enviroment. Online. In Bohumír Štědroň, Lukáš Kozáček. \textit{Management, technology and sport. Proceedings of the Second International Conference.}. Brno: Masaryk University, 2023, s.~6-11. ISBN~978-80-280-0331-9.
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