j 2023

Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe

GREGOR, Miloš a Otto EIBL

Základní údaje

Originální název

Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe

Vydání

Journal of Political Marketing, New York, Routledge Taylor & Francis Group, 2023, 1537-7857

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku (nerecenzovaný)

Obor

50601 Political science

Stát vydavatele

Spojené státy

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Impakt faktor

Impact factor: 1.200 v roce 2022

Organizační jednotka

Fakulta sociálních studií

UT WoS

001006953500001

Klíčová slova česky

Profesionalizace; volební kampaně; úpadek demokracie; populismus; střední a východní Evropa

Klíčová slova anglicky

Professionalization; political campaigns; democratic backslide; populism; Central and Eastern Europe

Příznaky

Mezinárodní význam
Změněno: 9. 1. 2024 09:05, Mgr. Blanka Farkašová

Anotace

V originále

The fall of the communist regimes in Central and Eastern Europe led to the emergence of free elections and the use of political campaigns to attract voters. While political marketing had a long tradition in Western democracies, this was new to the region. Over the last 15–20 years, campaign management and communication has also been rapidly professionalized. However, the fragility of young and new democracies was exposed and tested, and democratic backsliding in the region has been observable as well. The impact of democratic backsliding on elections, political campaigns, and political communication is, in general, significant, and opposition parties face severe and often unconquerable hurdles. The stability of the political system and the level of political culture in a country play a significant role. If the level of trust in government or political parties drops, voters look for new parties, and the semi-open character of political markets attracts numerous entrepreneurs and populists of all sorts. Thus, the paper focuses on the different aspects of political marketing professionalization and the symptoms of democratic backsliding as well.