2023
Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe
GREGOR, Miloš a Otto EIBLZákladní údaje
Originální název
Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe
Autoři
Vydání
Journal of Political Marketing, New York, Routledge Taylor & Francis Group, 2023, 1537-7857
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku (nerecenzovaný)
Obor
50601 Political science
Stát vydavatele
Spojené státy
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Impakt faktor
Impact factor: 1.200 v roce 2022
Organizační jednotka
Fakulta sociálních studií
UT WoS
001006953500001
Klíčová slova česky
Profesionalizace; volební kampaně; úpadek demokracie; populismus; střední a východní Evropa
Klíčová slova anglicky
Professionalization; political campaigns; democratic backslide; populism; Central and Eastern Europe
Příznaky
Mezinárodní význam
Změněno: 9. 1. 2024 09:05, Mgr. Blanka Farkašová
Anotace
V originále
The fall of the communist regimes in Central and Eastern Europe led to the emergence of free elections and the use of political campaigns to attract voters. While political marketing had a long tradition in Western democracies, this was new to the region. Over the last 15–20 years, campaign management and communication has also been rapidly professionalized. However, the fragility of young and new democracies was exposed and tested, and democratic backsliding in the region has been observable as well. The impact of democratic backsliding on elections, political campaigns, and political communication is, in general, significant, and opposition parties face severe and often unconquerable hurdles. The stability of the political system and the level of political culture in a country play a significant role. If the level of trust in government or political parties drops, voters look for new parties, and the semi-open character of political markets attracts numerous entrepreneurs and populists of all sorts. Thus, the paper focuses on the different aspects of political marketing professionalization and the symptoms of democratic backsliding as well.