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@proceedings{2316258,
author = {Smejkal, Klára and Urbániková, Marína},
booktitle = {CEECOM 2023: 14th Central and Eastern European Communication and Media Conference},
keywords = {Czech Radio; Czech Television; distrust; media quality; public service media; skepticism; trust},
language = {eng},
title = {Two Sides of the Same Coin? Trust and Distrust in Public Service Media: A Case Study from the Czech Republic},
year = {2023}
}
TY - CONF
ID - 2316258
AU - Smejkal, Klára - Urbániková, Marína
PY - 2023
TI - Two Sides of the Same Coin? Trust and Distrust in Public Service Media: A Case Study from the Czech Republic
KW - Czech Radio
KW - Czech Television
KW - distrust
KW - media quality
KW - public service media
KW - skepticism
KW - trust
N2 - Although in many countries, PSM is a trusted island in their media landscape (EBU, 2022), this does not mean that trust in PSM is absolute and universal. What are the reasons for trust and distrust in the PSM news service? This study focuses on the case of the Czech Republic, where the level of trust in the news is among the lowest in the world but, at the same time, where PSM is the most trusted national news source (Newman et al., 2022). Based on four focus group discussions with participants (N=24) replicating the socio-demographic structure of Czech society, the study aims to explore the reasons for the audience's trust and distrust in PSM news and the importance they attached to them. Thus, it uses a qualitative approach to explore what trust and distrust entail for the public; a perspective rarely applied in trust research.
ER -
SMEJKAL, Klára a Marína URBÁNIKOVÁ. Two Sides of the Same Coin? Trust and Distrust in Public Service Media: A Case Study from the Czech Republic. In \textit{CEECOM 2023: 14th Central and Eastern European Communication and Media Conference}. 2023.
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