Consumer perception of food value: A comparative study of
global supermarkets and local farmers' markets in Slovakia

J 2023

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

KRIŽAN, František; Kristína BILKOVÁ; Markéta NOVOTNÁ; Josef KUNC; Petra HENCELOVÁ et al.

Základní údaje

Originální název

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Autoři

KRIŽAN, František; Kristína BILKOVÁ; Markéta NOVOTNÁ ; Josef KUNC a Petra HENCELOVÁ

Vydání

Moravian Geographical Reports, WARSAW, SCIENDO, 2023, 1210-8812

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

stránka na výstup na stránce vydavatele

Impakt faktor

Impact factor: 1.800

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/23:00132682

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

consumer perception; farmers’ markets; retail choice; supermarkets; Slovakia

Příznaky

Recenzováno

Změněno: 5. 2. 2024 14:45, Mgr. Pavlína Kurková

Anotace

V originále

The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.

Návaznosti

MUNI/A/1223/2022, interní kód MU

Název: Konkurenceschopnost a odolnost regionů: příležitosti a hrozby

Investor: Masarykova univerzita, Konkurenceschopnost a odolnost regionů: příležitosti a hrozby

Přiložené soubory

10.2478_mgr-2023-0017.pdf

Citovat

KRIŽAN, František; Kristína BILKOVÁ; Markéta NOVOTNÁ; Josef KUNC a Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. Moravian Geographical Reports. WARSAW: SCIENDO, 2023, roč. 31, č. 4, s. 184-193. ISSN 1210-8812. Dostupné z: https://doi.org/10.2478/mgr-2023-0017.

@article{2354097,
   author = {Križan, František and Bilková, Kristína and Novotná, Markéta and Kunc, Josef and Hencelová, Petra},
   article_location = {WARSAW},
   article_number = {4},
   doi = {https://doi.org/10.2478/mgr-2023-0017},
   keywords = {consumer perception; farmers’ markets; retail choice; supermarkets; Slovakia},
   language = {eng},
   issn = {1210-8812},
   journal = {Moravian Geographical Reports},
   title = {Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia},
   url = {https://sciendo.com/article/10.2478/mgr-2023-0017},
   volume = {31},
   year = {2023}
}

TY  - JOUR
ID  - 2354097
AU  - Križan, František - Bilková, Kristína - Novotná, Markéta - Kunc, Josef - Hencelová, Petra
PY  - 2023
TI  - Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia
JF  - Moravian Geographical Reports
VL  - 31
IS  - 4
SP  - 184-193
EP  - 184-193
PB  - SCIENDO
SN  - 12108812
KW  - consumer perception
KW  - farmers’ markets
KW  - retail choice
KW  - supermarkets
KW  - Slovakia
UR  - https://sciendo.com/article/10.2478/mgr-2023-0017
N2  - The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.
ER  -

KRIŽAN, František; Kristína BILKOVÁ; Markéta NOVOTNÁ; Josef KUNC a Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. \textit{Moravian Geographical Reports}. WARSAW: SCIENDO, 2023, roč.~31, č.~4, s.~184-193. ISSN~1210-8812. Dostupné z: https://doi.org/10.2478/mgr-2023-0017.

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