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@article{2354097, author = {Križan, František and Bilková, Kristína and Novotná, Markéta and Kunc, Josef and Hencelová, Petra}, article_location = {WARSAW}, article_number = {4}, doi = {http://dx.doi.org/10.2478/mgr-2023-0017}, keywords = {consumer perception; farmers’ markets; retail choice; supermarkets; Slovakia}, language = {eng}, issn = {1210-8812}, journal = {Moravian Geographical Reports}, title = {Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia}, url = {https://sciendo.com/article/10.2478/mgr-2023-0017}, volume = {31}, year = {2023} }
TY - JOUR ID - 2354097 AU - Križan, František - Bilková, Kristína - Novotná, Markéta - Kunc, Josef - Hencelová, Petra PY - 2023 TI - Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia JF - Moravian Geographical Reports VL - 31 IS - 4 SP - 184-193 EP - 184-193 PB - SCIENDO SN - 12108812 KW - consumer perception KW - farmers’ markets KW - retail choice KW - supermarkets KW - Slovakia UR - https://sciendo.com/article/10.2478/mgr-2023-0017 N2 - The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores. ER -
KRIŽAN, František, Kristína BILKOVÁ, Markéta NOVOTNÁ, Josef KUNC a Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. \textit{Moravian Geographical Reports}. WARSAW: SCIENDO, 2023, roč.~31, č.~4, s.~184-193. ISSN~1210-8812. Dostupné z: https://dx.doi.org/10.2478/mgr-2023-0017.
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