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@article{2421843, author = {Brown, Taylor and Blinka, Lukas and Dadswell, Kara and Kowert, Rachel and Zarate, Daniel and Stavropoulos, Vasileios}, article_location = {Abingdon}, doi = {http://dx.doi.org/10.1080/0144929X.2024.2381603}, keywords = {Avatar; user-avatar; gamers; user-avatar bond; measurement; discrepancy}, language = {eng}, issn = {0144-929X}, journal = {Behaviour & Information Technology}, title = {User-Avatar discrepancy scale : a comparative measurement of self and avatar views}, url = {https://www.tandfonline.com/doi/full/10.1080/0144929X.2024.2381603}, year = {2024} }
TY - JOUR ID - 2421843 AU - Brown, Taylor - Blinka, Lukas - Dadswell, Kara - Kowert, Rachel - Zarate, Daniel - Stavropoulos, Vasileios PY - 2024 TI - User-Avatar discrepancy scale : a comparative measurement of self and avatar views JF - Behaviour & Information Technology SP - 1-18 EP - 1-18 PB - Taylor & Francis SN - 0144929X KW - Avatar KW - user-avatar KW - gamers KW - user-avatar bond KW - measurement KW - discrepancy UR - https://www.tandfonline.com/doi/full/10.1080/0144929X.2024.2381603 N2 - An avatar is one’s figure of representation within the virtual world. The user-avatar bond is suggested to carry information about who/how the person is in their real life. Discrepancies between an individual’s self and avatar perceptions have been associated with disordered gaming and reduced well-being, requiring assessment. Although several instruments purport to measure UAB, there is no targeted user-avatar discrepancy scale. To address this gap, the user-avatar views of 477 gamers aged between 11–21 years old (meanage = 16.39; SD = 1.6) were assessed across 15 dimensions, each defined by a pair of bipolar adjectives (e.g. strong-weak) rated on a seven-point scale. The optimum combination of scale items was concluded via a three-step validation procedure including (i) exploratory factor analysis, (ii) confirmatory factor analysis, and (iii) item response theory analysis. Findings supported a unifactorial user-avatar discrepancy measure composed of eight items, with social-desirability issues involving strength, physical abilities, and emotionality underpinning participants’ responses. ER -
BROWN, Taylor, Lukas BLINKA, Kara DADSWELL, Rachel KOWERT, Daniel ZARATE a Vasileios STAVROPOULOS. User-Avatar discrepancy scale : a comparative measurement of self and avatar views. \textit{Behaviour \&{} Information Technology}. Abingdon: Taylor \&{} Francis, 2024, s.~1-18. ISSN~0144-929X. Dostupné z: https://dx.doi.org/10.1080/0144929X.2024.2381603.
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