Issues of Political Marketing. East European Perspective

B 2025

Issues of Political Marketing. East European Perspective

GREGOR, Miloš; Otto EIBL; Bruce I. NEWMAN; Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ; Mariusz KOLCZYŃSKI et. al.

Základní údaje

Originální název

Issues of Political Marketing. East European Perspective

Autoři

Vydání

New York, 120 s. 2025

Nakladatel

Routledge

Další údaje

Jazyk

angličtina

Typ výsledku

Odborná kniha

Obor

50600 5.6 Political science

Stát vydavatele

Spojené státy

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

web nakladatelství

Organizační jednotka

Fakulta sociálních studií

ISBN

978-1-032-66495-8

Klíčová slova anglicky

east european politics; political marketing; political campaigns; professionalisation; politics; area studies

Změněno: 3. 1. 2025 10:23, Mgr. Blanka Farkašová

Anotace

V originále

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

Citovat

GREGOR, Miloš; Otto EIBL; Bruce I. NEWMAN; Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ; Mariusz KOLCZYŃSKI; Marek MAZUR; Marijana GRBEŠA; Berto ŠALAJ; John ISHIYAMA; Mikhail RYBALKO; Márton BENE; Márton PETREKANICS; Mátyás BENE; Dušan VUČIĆEVIĆ a Siniša ATLAGIĆ. Issues of Political Marketing. East European Perspective. New York: Routledge, 2025, 120 s. ISBN 978-1-032-66495-8.

@book{2423000,
   author = {Gregor, Miloš and Eibl, Otto and Newman, Bruce I. and UnikaitėandJakuntavičienė, Ingrida and Kolczyński, Mariusz and Mazur, Marek and Grbeša, Marijana and Šalaj, Berto and Ishiyama, John and Rybalko, Mikhail and Bene, Márton and Petrekanics, Márton and Bene, Mátyás and Vučićević, Dušan and Atlagić, Siniša},
   address = {New York},
   keywords = {east european politics; political marketing; political campaigns; professionalisation; politics; area studies},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {New York},
   isbn = {978-1-032-66495-8},
   publisher = {Routledge},
   title = {Issues of Political Marketing. East European Perspective},
   url = {https://www.routledge.com/Issues-of-Political-Marketing-East-European-Perspective/Gregor-Eibl-Newman/p/book/9781032664958},
   year = {2025}
}

TY  - BOOK
ID  - 2423000
AU  - Gregor, Miloš - Eibl, Otto - Newman, Bruce I. - Unikaitė-Jakuntavičienė, Ingrida - Kolczyński, Mariusz - Mazur, Marek - Grbeša, Marijana - Šalaj, Berto - Ishiyama, John - Rybalko, Mikhail - Bene, Márton - Petrekanics, Márton - Bene, Mátyás - Vučićević, Dušan - Atlagić, Siniša
PY  - 2025
TI  - Issues of Political Marketing. East European Perspective
VL  - Neuveden
PB  - Routledge
CY  - New York
SN  - 9781032664958
KW  - east european politics
KW  - political marketing
KW  - political campaigns
KW  - professionalisation
KW  - politics
KW  - area studies
UR  - https://www.routledge.com/Issues-of-Political-Marketing-East-European-Perspective/Gregor-Eibl-Newman/p/book/9781032664958
N2  - Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
ER  -

GREGOR, Miloš; Otto EIBL; Bruce I. NEWMAN; Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ; Mariusz KOLCZY$\backslash$'NSKI; Marek MAZUR; Marijana GRBEŠA; Berto ŠALAJ; John ISHIYAMA; Mikhail RYBALKO; Márton BENE; Márton PETREKANICS; Mátyás BENE; Dušan VUČI$\backslash$'CEVI$\backslash$'C a Siniša ATLAGI$\backslash$'C. \textit{Issues of Political Marketing. East European Perspective}. New York: Routledge, 2025, 120 s. ISBN~978-1-032-66495-8.

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