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@inproceedings{384314, author = {Lukášová, Růžena and Urbánek, Tomáš}, address = {Brno}, booktitle = {Implications for Economic Integration into Wider Europe. Conference Proceedings.}, keywords = {corporate image; consumer behavior; factor analysis}, language = {eng}, location = {Brno}, isbn = {80-86510-05-0}, pages = {315-321}, publisher = {Ing. Zdeněk Novotný, CSc.}, title = {Image of the Bank in the Mind of an Individual}, year = {2001} }
TY - JOUR ID - 384314 AU - Lukášová, Růžena - Urbánek, Tomáš PY - 2001 TI - Image of the Bank in the Mind of an Individual PB - Ing. Zdeněk Novotný, CSc. CY - Brno SN - 8086510050 KW - corporate image KW - consumer behavior KW - factor analysis N2 - The paper presents the results of a preliminary study of image content and structure of Czech banks. ER -
LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image of the Bank in the Mind of an Individual. In \textit{Implications for Economic Integration into Wider Europe. Conference Proceedings.}. Brno: Ing. Zdeněk Novotný, CSc., 2001, p.~315-321. ISBN~80-86510-05-0.
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