DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER. Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter (Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter). New Directions in International Advertising Research. USA: Elsevier Science Ltd., 2002, No 12, p. 137-148. ISSN 0-7623-0950-4.
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Basic information
Original name Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter
Name (in English) Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter
Authors DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER.
Edition New Directions in International Advertising Research, USA, Elsevier Science Ltd. 2002, 0-7623-0950-4.
Other information
Type of outcome Article in a journal
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
Keywords in English advertising; Czech Republic
Tags Advertising, Czech Republic
Changed by Changed by: Ing. Michael Doležal, učo 551. Changed: 13/9/2002 12:59.
Abstract
This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.
Abstract (in English)
This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.
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