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@inproceedings{405284, author = {Binka, Bohuslav and Suchánek, Petr}, address = {Brno}, booktitle = {Small and medium firm management with computer support}, edition = {1}, keywords = {CRM; the strategy; IT}, language = {eng}, location = {Brno}, isbn = {80-86510-56-5}, note = {Ke sborníku je přiloženo CD s plným zněním článku}, pages = {7-7}, publisher = {VUT fakulta podnikatelská}, title = {Problems of CRM in small and middle size companies}, year = {2002} }
TY - JOUR ID - 405284 AU - Binka, Bohuslav - Suchánek, Petr PY - 2002 TI - Problems of CRM in small and middle size companies VL - 1 PB - VUT fakulta podnikatelská CY - Brno SN - 8086510565 N1 - Ke sborníku je přiloženo CD s plným zněním článku KW - CRM KW - the strategy KW - IT N2 - The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation. ER -
BINKA, Bohuslav a Petr SUCHÁNEK. Problems of CRM in small and middle size companies. In \textit{Small and medium firm management with computer support}. 1. vyd. Brno: VUT fakulta podnikatelská, 2002, s.~7. 1. ISBN~80-86510-56-5.
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