Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001. 719 s. ISBN 8024700166.
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Basic information
Original name Marketing management
Authors
Edited by Philip Kotler.
Edition 10. rozšířené vyd. Praha, 719 s. 2001.
Publisher Grada
Other information
ISBN 8024700166
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