KOTLER, Philip and Alan R. ANDREASEN. Strategic marketing for nonprofit organizations. 5. ed. New Jersey: Prentice-Hall, 1996, vii, 632 s. ISBN 0-13-232547-0.
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Basic information
Original name Strategic marketing for nonprofit organizations
Authors KOTLER, Philip and Alan R. ANDREASEN.
Edition 5. ed. New Jersey, vii, 632 s, 1996.
Publisher Prentice-Hall
Other information
ISBN 0-13-232547-0
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