Strategic marketing for nonprofit organizations
KOTLER, Philip and Alan R. ANDREASEN. Strategic marketing for nonprofit organizations. 5. ed. New Jersey: Prentice-Hall, 1996, vii, 632 s. ISBN 0-13-232547-0. |
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Basic information | |
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Original name | Strategic marketing for nonprofit organizations |
Authors | KOTLER, Philip and Alan R. ANDREASEN. |
Edition | 5. ed. New Jersey, vii, 632 s, 1996. |
Publisher | Prentice-Hall |
Other information | |
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ISBN | 0-13-232547-0 |
Changed by | The record has been imported from the library system. Changed: 3/12/2009 00:00. |
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