FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2003, 158 pp.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Marketing
Name (in English) Marketing
Authors FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA.
Edition 1. vyd. Brno, 158 pp. 2003.
Publisher Masarykova univerzita v Brně
Other information
Type of outcome Textbook
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
Keywords in English Marketing; textbook
Tags marketing, textbook
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:37.
Abstract
Distanční studijní opora pro předmět Marketing zařazený do bakalářského stupně studia.
Abstract (in English)
The textbook of Marketing for distace learning students in bachelor degree.
PrintDisplayed: 7/5/2024 18:11