Další formáty:
BibTeX
LaTeX
RIS
@article{554471, author = {Chovanec, Jan}, article_location = {Brno}, article_number = {1}, keywords = {involvement; detachment; ideational function; interpersonal function; discursive gap; synthetic personalization; M.A.K.Halliday and functional grammar; media discourse; news headlines; mixing of modes;}, language = {eng}, issn = {0524-6881}, journal = {Brno Studies in English}, title = {The mixing of modes as a means of resolving the tension between involvement and detachment in news headlines}, url = {http://www.phil.muni.cz/angl/bse/archive/BSE_29_05.pdf}, volume = {29}, year = {2003} }
TY - JOUR ID - 554471 AU - Chovanec, Jan PY - 2003 TI - The mixing of modes as a means of resolving the tension between involvement and detachment in news headlines JF - Brno Studies in English VL - 29 IS - 1 SP - 51-66 EP - 51-66 PB - Masaryk University SN - 05246881 KW - involvement KW - detachment KW - ideational function KW - interpersonal function KW - discursive gap KW - synthetic personalization KW - M.A.K.Halliday and functional grammar KW - media discourse KW - news headlines KW - mixing of modes; UR - http://www.phil.muni.cz/angl/bse/archive/BSE_29_05.pdf N2 - This article sets out to explore the application of the linguistic strategies of involvement and detachment in news discourse in general and in news headlines in particular. It notes the opposed tendencies of relating detachment phenomena with the need for objectifying the presented information and utilizing involvement phenomena in order to increase the readers" engagement in a more personal form of communication. The tension between these two tendencies becomes manifested on the level of the mixed modes: the written form of anonymous mass communication comes to rely on linguistic features evoking the oral mode, adding a synthetic "personal touch" to the discourse. This resulting mix is derived from the media's aims both to inform and to attract the readers; such aspects may be labelled with reference to Halliday's functional grammar as ideational and interpersonal. ER -
CHOVANEC, Jan. The mixing of modes as a means of resolving the tension between involvement and detachment in news headlines. \textit{Brno Studies in English}. Brno: Masaryk University, 2003, roč.~29, č.~1, s.~51-66. ISSN~0524-6881.
|