Other formats:
BibTeX
LaTeX
RIS
@inproceedings{554904,
author = {Krištof, Martin and Suchánek, Petr},
address = {Vilnius},
booktitle = {Society and consuption: economic-managerial and social-cultural factors},
edition = {1.},
keywords = {Czech republic; marketing mix; marketing research; marketing; branch analysis},
language = {eng},
location = {Vilnius},
isbn = {9986-19-618-3},
pages = {54-54},
publisher = {Vilnius university},
title = {The analysis of marketing mix of Czech companies from selected branches},
year = {2004}
}
TY - JOUR
ID - 554904
AU - Krištof, Martin - Suchánek, Petr
PY - 2004
TI - The analysis of marketing mix of Czech companies from selected branches
PB - Vilnius university
CY - Vilnius
SN - 9986196183
KW - Czech republic
KW - marketing mix
KW - marketing research
KW - marketing
KW - branch analysis
N2 - The aim of the paper is to analyse marketing mix detecting hidden reserves in function of the marketing department in Czech companies and to formulate recommendations for management of Czech companies.
ER -
KRIŠTOF, Martin and Petr SUCHÁNEK. The analysis of marketing mix of Czech companies from selected branches. In \textit{Society and consuption: economic-managerial and social-cultural factors}. 1st ed. Vilnius: Vilnius university, 2004, p.~54-54. ISBN~9986-19-618-3.
|
