FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2004, 166 pp. ISBN 80-210-3500-5.
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Basic information
Original name Marketing
Name (in English) Marketing
Authors FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA.
Edition 1. vyd. Brno, 166 pp. 2004.
Publisher Masarykova univerzita v Brně
Other information
Type of outcome Textbook
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 80-210-3500-5
Keywords in English Marketing; textbook
Tags marketing, textbook
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 15:28.
Abstract
Distanční studijní opora pro předmět Marketing zařazený do bakalářského stupně studia.
Abstract (in English)
The textbook of Marketing for distace learning students in bachelor degree.
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