ŠKAPA, Radoslav. Ekomarketingové strategie firem (The firm strategy of green marketing). Praha: Economia, 2005.
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Basic information
Original name Ekomarketingové strategie firem
Name (in English) The firm strategy of green marketing
Authors ŠKAPA, Radoslav.
Edition Praha, 2005.
Publisher Economia
Other information
Original language Czech
Type of outcome Popularizing texts and activities
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
Keywords in English green marketing; strategy
Tags green marketing, strategy
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:37.
Abstract
článek popisuje 4 typy strategii firem ve vztahu k ekologickym vyzvam spolecnosti.
Abstract (in English)
The article defines four typical strategy concearning ecology needs of society.
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