Other formats:
BibTeX
LaTeX
RIS
@inproceedings{590044, author = {Chovanec, Jan}, address = {Brno}, booktitle = {Theory and Practice in English Studies, Volume 3}, edition = {1.}, keywords = {word play; media; football reporting; headlines; language creativity; puns; allusion; homonymy; intertextuality; semiotic play; infotainment}, language = {eng}, location = {Brno}, isbn = {80-210-3930-2}, pages = {61-67}, publisher = {Masarykova univerzita}, title = {Czeching Out Puns and Clichés in Football Reporting}, url = {http://www.phil.muni.cz/plonedata/wkaa/Offprints%20THEPES%203/TPES%203%20(061-067)%20Chovanec.pdf}, year = {2005} }
TY - JOUR ID - 590044 AU - Chovanec, Jan PY - 2005 TI - Czeching Out Puns and Clichés in Football Reporting PB - Masarykova univerzita CY - Brno SN - 8021039302 KW - word play KW - media KW - football reporting KW - headlines KW - language creativity KW - puns KW - allusion KW - homonymy KW - intertextuality KW - semiotic play KW - infotainment UR - http://www.phil.muni.cz/plonedata/wkaa/Offprints%20THEPES%203/TPES%203%20(061-067)%20Chovanec.pdf N2 - Punning, as the playful manipulation of linguistic forms and the exploitation of literal and metaphorical meanings, is a common strategy used in the media for increasing the engagement of the readers in a speech event. Regardless of the stereotypical and trite character of many puns and the varying degree of their explicitness, they divert the attention from the representational towards the formal aspect of the message. Puns are seen in the context of the mode of presentation as a part of the wider trend towards "infotainment" in the media. The operation of the allusive character of puns is documented in examples of word play from headlines of various British papers on the pursuits of the Czech national team at the Euro 2004 Football Championship in Portugal. ER -
CHOVANEC, Jan. Czeching Out Puns and Clichés in Football Reporting. In \textit{Theory and Practice in English Studies, Volume 3}. 1st ed. Brno: Masarykova univerzita, 2005, p.~61-67. ISBN~80-210-3930-2.
|