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@inproceedings{590664,
author = {Dvořáková, Šárka and Kudová, Dagmar},
address = {Zagreb Croatia},
booktitle = {Science and Profession - Challenge for the Future : Conference on Kinesiology},
keywords = {Case study operational environment analysis bowling center opportunities risks},
language = {eng},
location = {Zagreb Croatia},
isbn = {953-6378-52-3},
pages = {254-256},
publisher = {faculty of Kinesiology},
title = {Sports bowling center a case study},
year = {2005}
}
TY - JOUR
ID - 590664
AU - Dvořáková, Šárka - Kudová, Dagmar
PY - 2005
TI - Sports bowling center a case study
PB - faculty of Kinesiology
CY - Zagreb Croatia
SN - 9536378523
KW - Case study operational environment analysis bowling center opportunities risks
N2 - This article is designed to put forward the case for the use of case studies in the Sports management program at the Faculty of Sports Studies at Masaryk University. This is an interactive method of study, in which students are challenged to resolve real world dilemmas and scenarii, the basics of which are presented in the case study; to analyse them and discuss them. The objective of this specific example is an analysis of the operational environment of the Sports Bowling Center (SBC), an outline of the major opportunities and risks inherent in the situation and the probable reactions of the organisation to certain specified changes in the operational environment. In this case study, which incorporates a description of the SBC in the Olympia mall, the students were called upon to identify strengths and weaknesses in the project and suggest possible strategies on the basis of SWOT analysis.
ER -
DVOŘÁKOVÁ, Šárka a Dagmar KUDOVÁ. Sports bowling center a case study. In \textit{Science and Profession - Challenge for the Future : Conference on Kinesiology}. Zagreb Croatia: faculty of Kinesiology, 2005, s.~254-256. ISBN~953-6378-52-3.
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