The aim of the article is to grasp identity (and fight for it) of contemporary man through the prism of existential thinking, logotherapy and existential analysis of V. E. Frankl and his followers. Firstly I deal with about existentialism and his roots, then I explain the core of logotherapy and existential analysis and four basic existential layers of A. Längle and than I suggest possible implication of percieving identity and consequent application to the social work practice.