KOTLER, Philip and Alan R. ANDREASEN. Strategic marketing for nonprofit organizations. 6th ed. Upper Saddle River: Prentice-Hall, 2003. vii, 536. ISBN 013041977X.
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Basic information
Original name Strategic marketing for nonprofit organizations
Authors KOTLER, Philip and Alan R. ANDREASEN.
Edition 6th ed. Upper Saddle River, vii, 536, 2003.
Publisher Prentice-Hall
Other information
ISBN 013041977X
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