MOOIJ, Marieke de. Global marketing and advertising : understanding cultural paradoxes. Thousand Oaks: SAGE Publications, 1998, xx, 316. ISBN 0803959699.
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Basic information
Original name Global marketing and advertising : understanding cultural paradoxes
Authors MOOIJ, Marieke de.
Edition Thousand Oaks, xx, 316, 1998.
Publisher SAGE Publications
Other information
ISBN 0803959699
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