HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006. xxvii, 700. ISBN 0072830875.
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Basic information
Original name Marketing research : within a changing information environment
Authors HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU.
Edition 3rd ed. Boston, xxvii, 700, 2006.
Publisher McGraw-Hill
Other information
ISBN 0072830875
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