CHEE, Harold and Rod HARRIS. Global marketing strategy. 1st ed. London: Pitman, 1998, xxi, 711. ISBN 0273623486.
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Basic information
Original name Global marketing strategy
Authors CHEE, Harold and Rod HARRIS.
Edition 1st ed. London, xxi, 711, 1998.
Publisher Pitman
Other information
ISBN 0273623486
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