The idea of political marketing. Edited by Nicholas J. O'Shaughnessy - Stephan C. M. Henneberg. 1st pub. Westport: Praeger, 2002, xx, 258. ISBN 0275975959.
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Basic information
Original name The idea of political marketing
Authors
Edited by Nicholas J. O'Shaughnessy - Stephan C. M. Henneberg.
Edition 1st pub. Westport, xx, 258, 2002.
Publisher Praeger
Other information
ISBN 0275975959
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