Mobile commerce: Consumers` behavior

ČÁSTEK, Ondřej a Radoslav ŠKAPA. Mobile commerce: Consumers` behavior. In X. International Conference of Doctoral Students, Brno, September 2006. 1. vyd. Brno: Masarykova univerzita, 2006, s. 7-7. ISBN 80-210-4156-0.

Základní údaje

Originální název

Mobile commerce: Consumers` behavior

Název česky

Mobilní komerce: Chování spotřebitelů

Autoři

ČÁSTEK, Ondřej a Radoslav ŠKAPA

Vydání

1. vyd. Brno, X. International Conference of Doctoral Students, Brno, September 2006, od s. 7-7, 1 s. 2006

Nakladatel

Masarykova univerzita

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Další údaje

Jazyk

čeština

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

80-210-4156-0

Klíčová slova anglicky

M-commers, consumers` behavior,

Štítky

consumers behavior, consumers` behavior, M-commers

Příznaky

Recenzováno

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Anotace

V originále

We have proposed a research of consumers` behaviour in the field of mobile commerce last year. We bring the results of the first phase in this article. We would like to answer questions What is mobile commerce, What does mobile commerce depend on and What Czech mobile phone users like, expect and use. We have reviewed methods used to examine consumers` behaviour, explored the m-commerce conditions in Czech Republic, carried out an end-user survey and analysed it with statistic methods. The mobile commerce is here defined with several definitions and with examples of application. Shape of the m-commerce offered in a specific country is viewed as dependent on level of technological advancement, mobile phone penetration and services offered by network carriers in such a country.

Anglicky

We have proposed a research of consumers` behaviour in the field of mobile commerce last year. We bring the results of the first phase in this article. We would like to answer questions What is mobile commerce, What does mobile commerce depend on and What Czech mobile phone users like, expect and use. We have reviewed methods used to examine consumers` behaviour, explored the m-commerce conditions in Czech Republic, carried out an end-user survey and analysed it with statistic methods. The mobile commerce is here defined with several definitions and with examples of application. Shape of the m-commerce offered in a specific country is viewed as dependent on level of technological advancement, mobile phone penetration and services offered by network carriers in such a country.