| TOMÁŠKOVÁ, Eva. Prvky ovlivňující tržní orientaci (Items influenced market orientation). Zvolen: EDUCA - MaO a Katedra marketingu, obchodu a svetového lesníctva, 2006, 5 pp. ISBN 80-8093-009-0. |
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| Basic information | |
|---|---|
| Original name | Prvky ovlivňující tržní orientaci |
| Name in Czech | Prvky ovlivňující tržní orientaci |
| Name (in English) | Items influenced market orientation |
| Authors | TOMÁŠKOVÁ, Eva. |
| Edition | Zvolen, 5 pp. 2006. |
| Publisher | EDUCA - MaO a Katedra marketingu, obchodu a svetového lesníctva |
| Other information | |
|---|---|
| Original language | Czech |
| Type of outcome | Proceedings paper |
| Field of Study | 50200 5.2 Economics and Business |
| Country of publisher | Czech Republic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Faculty of Law |
| ISBN | 80-8093-009-0 |
| Changed by | Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 10/1/2007 17:09. |
| Abstract (in English) |
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| This article deals with items which influencing the market orientation. Market orientation has impact on business performance. These items are resolved into three parts – external environment, business environment and internal environment. This article focuses in business and internal environment in detail. Business environment contains these items: final customer, distributor, competition and supply. Internal environment contains these items: TOP managers, organizational structure and culture, business strategy and employees. |
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