GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN 075064463X. |
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GUMMESSON, Evert. \textit{Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm}. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN~075064463X.
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