Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm

GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN 075064463X.

Basic information

Original name

Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm

Authors

GUMMESSON, Evert

Edition

Oxford, xiii, 281, 1999

Publisher

Butterworth-Heinemann

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Other information

ISBN

075064463X