Global Youth and Mobile Games: Applying the Extended Technology
Acceptance Model in the U.S.A., Japan, Spain, and the Czech
Republic

C 2007

Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic

OKAZAKI, Shintaro, Radoslav ŠKAPA a Ildefonso GRANDE

Základní údaje

Originální název

Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic

Název česky

Mládí lidé a mobilní hry: aplikace rozšířeného TAM modelu na chování zákazníků v USA, Japonsku, Španělsku a ČR

Autoři

OKAZAKI, Shintaro (392 Japonsko), Radoslav ŠKAPA (203 Česká republika, garant) a Ildefonso GRANDE (724 Španělsko)

Vydání

1. vyd. Oxford, Amsterdam, San Diego, Advances in International Marketing, od s. 253-270, 18 s. Volume 18: Cross-Cultural Buyer Behavior, 2007

Nakladatel

Elsevier Ltd.

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50200 5.2 Economics and Business

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/00216224:14560/07:00032013

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-0-7623-1412-6

Klíčová slova anglicky

buyer behaviour; cross-cultural comparison

Štítky

buyer behaviour, cross-cultural comparison

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 7. 8. 2007 14:02, doc. Ing. Radoslav Škapa, Ph.D.

Anotace

ORIG CZ

V originále

The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic. The technology acceptance model has been extended, by incorporating two variables: inherent novelty seeking and social norms. Our research model received stronger support from the U.S. and Japanese samples, indicating that the hedonic component mediates novelty seeking and attitude, while novelty seeking mediates ease of use and attitude. In closing, after recognizing important limitations, we discuss the managerial and theoretical implications.

Česky

Kapitola představuje výsledek empirického šetření mezi studenty z několika zemí světa na téma hraní her na mobilním telefonu. Pro vysvětlení chování studentů byl využit upravený model TAM - Technology Acceptance Model.

Citovat

OKAZAKI, Shintaro, Radoslav ŠKAPA a Ildefonso GRANDE. Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic. In Advances in International Marketing. 1. vyd. Oxford, Amsterdam, San Diego: Elsevier Ltd., 2007, s. 253-270. Volume 18: Cross-Cultural Buyer Behavior. ISBN 978-0-7623-1412-6.

@inbook{717746,
   author = {Okazaki, Shintaro and Škapa, Radoslav and Grande, Ildefonso},
   address = {Oxford, Amsterdam, San Diego},
   booktitle = {Advances in International Marketing},
   edition = {1.},
   keywords = {buyer behaviour; cross-cultural comparison},
   language = {eng},
   location = {Oxford, Amsterdam, San Diego},
   isbn = {978-0-7623-1412-6},
   pages = {253-270},
   publisher = {Elsevier Ltd.},
   title = {Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic},
   year = {2007}
}

TY  - CHAP
ID  - 717746
AU  - Okazaki, Shintaro - Škapa, Radoslav - Grande, Ildefonso
PY  - 2007
TI  - Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic
VL  - Volume 18: Cross-Cultural Buyer Behavior
PB  - Elsevier Ltd.
CY  - Oxford, Amsterdam, San Diego
SN  - 9780762314126
KW  - buyer behaviour
KW  - cross-cultural comparison
N2  - The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic. The technology acceptance model has been extended, by incorporating two variables: inherent novelty seeking and social norms. Our research model received stronger support from the U.S. and Japanese samples, indicating that the hedonic component mediates novelty seeking and attitude, while novelty seeking mediates ease of use and attitude. In closing, after recognizing important limitations, we discuss the managerial and theoretical implications.
ER  -

OKAZAKI, Shintaro, Radoslav ŠKAPA a Ildefonso GRANDE. Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic. In \textit{Advances in International Marketing}. 1. vyd. Oxford, Amsterdam, San Diego: Elsevier Ltd., 2007, s.~253-270. Volume 18: Cross-Cultural Buyer Behavior. ISBN~978-0-7623-1412-6.

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