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@article{722753,
author = {Eibl, Otto and Matušková, Anna},
article_location = {Brno},
article_number = {2-3},
keywords = {Czech Republic; ČSSD; Election Cycle Model; Elections; ODS; Political communication; Professionalization},
language = {eng},
issn = {1212-7817},
journal = {Středoevropská politická studia},
title = {Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007},
url = {http://www.cepsr.com/clanek.php?ID=301},
volume = {9},
year = {2007}
}
TY - JOUR
ID - 722753
AU - Eibl, Otto - Matušková, Anna
PY - 2007
TI - Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007
JF - Středoevropská politická studia
VL - 9
IS - 2-3
SP - 114-138
EP - 114-138
PB - MPU
SN - 12127817
KW - Czech Republic
KW - ČSSD
KW - Election Cycle Model
KW - Elections
KW - ODS
KW - Political communication
KW - Professionalization
UR - http://www.cepsr.com/clanek.php?ID=301
N2 - The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as a changing and evolving activity and to answer the following questions: How did the party formulate its strategy and how did it use political communication? Second, how was the campaign organized? Third, what attitude do Czech political parties hold towards campaigning and elections and what changes may be expected in this area? Methodologically, we will approach the topic by introducing the Election Cycle Model. This is a heuristic model which examines elections, campaigning and governing as mutually influenced processes. We are aware that the model was tailor-made for the 2006 Czech Elections but it still offers a very solid framework for further analysis of party behaviour.
ER -
EIBL, Otto a Anna MATUŠKOVÁ. Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007. \textit{Středoevropská politická studia}. Brno: MPU, 2007, roč.~9, 2-3, s.~114-138. ISSN~1212-7817.
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