FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva a Bohumil FRANTÁL. Regions, Localitites and Landscapes in New Europe. Brno: Institute of Geonics AS CR, v.v.i., 2007, s. 17-20. ISBN 978-80-86407-24-1. |
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@inproceedings{725130, author = {Frantál, Bohumil and Kallabová, Eva and Frantál, Bohumil}, address = {Brno}, booktitle = {Regions, Localitites and Landscapes in New Europe.}, keywords = {place identity; image; place branding}, location = {Brno}, isbn = {978-80-86407-24-1}, pages = {17-20}, publisher = {Institute of Geonics AS CR, v.v.i.}, title = {Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns).}, year = {2007} }
TY - JOUR ID - 725130 AU - Frantál, Bohumil - Kallabová, Eva - Frantál, Bohumil PY - 2007 TI - Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). PB - Institute of Geonics AS CR, v.v.i. CY - Brno SN - 9788086407241 KW - place identity KW - image KW - place branding ER -
FRANTÁL, Bohumil. Place in Mind: Measuring an Image and Managing a Brand (Case Study of Small Moravian Towns). In KALLABOVÁ, Eva a Bohumil FRANTÁL. \textit{Regions, Localitites and Landscapes in New Europe.}. Brno: Institute of Geonics AS CR, v.v.i., 2007, s.~17-20. ISBN~978-80-86407-24-1.
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