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@inproceedings{751411,
author = {Tomášková, Eva and Kaňovská, Lucie},
address = {Zvolen},
booktitle = {Economic Theory and Practice Today and Tomorrow II},
keywords = {Marketing; marketing communication; forms of propagation},
language = {eng},
location = {Zvolen},
isbn = {978-80-8083-203-2},
pages = {41-51},
publisher = {Univerzita Mateja Bela v Banskej Bystrici},
title = {Marketing Communication of Small and Medium Enterprises},
year = {2007}
}
TY - JOUR
ID - 751411
AU - Tomášková, Eva - Kaňovská, Lucie
PY - 2007
TI - Marketing Communication of Small and Medium Enterprises
PB - Univerzita Mateja Bela v Banskej Bystrici
CY - Zvolen
SN - 9788080832032
KW - Marketing
KW - marketing communication
KW - forms of propagation
N2 - This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were compared together. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field.
ER -
TOMÁŠKOVÁ, Eva a Lucie KAŇOVSKÁ. Marketing Communication of Small and Medium Enterprises. In \textit{Economic Theory and Practice Today and Tomorrow II}. Zvolen: Univerzita Mateja Bela v Banskej Bystrici, 2007, s.~41-51, 10 s. ISBN~978-80-8083-203-2.
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