TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In Increasing Competitiveness or Regional, National and International Markets Development-New Challenges. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, s. 256-265, 7 s. ISBN 978-80-248-1457-5. |
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@inproceedings{751416, author = {Tomášková, Eva}, address = {Ostrava}, booktitle = {Increasing Competitiveness or Regional, National and International Markets Development-New Challenges}, keywords = {market orientation; business performance; marketing; positive factors; negative factors}, language = {cze}, location = {Ostrava}, isbn = {978-80-248-1457-5}, pages = {256-265}, publisher = {VŠB - Technická univerzita Ostrava, Ekonomická fakulta}, title = {Market Orientation and Business Performance}, year = {2007} }
TY - JOUR ID - 751416 AU - Tomášková, Eva PY - 2007 TI - Market Orientation and Business Performance PB - VŠB - Technická univerzita Ostrava, Ekonomická fakulta CY - Ostrava SN - 9788024814575 KW - market orientation KW - business performance KW - marketing KW - positive factors KW - negative factors N2 - The paper is focused on the relation market orientation and business performance. At first, there is stated compilation of the new finding at definition business performance and possibilities of measuring of business performance. The second part of this paper is devoted to positive and negative influences market orientation on business performance. The paper is a part of grant project (GA402/07/1493). ER -
TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In \textit{Increasing Competitiveness or Regional, National and International Markets Development-New Challenges}. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, s.~256-265, 7 s. ISBN~978-80-248-1457-5.
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