2007
MARKET ORIENTATION IN HI-TECH FIRMS
TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ a Vladimír CHALUPSKÝZákladní údaje
Originální název
MARKET ORIENTATION IN HI-TECH FIRMS
Název česky
Tržní orientace u hi-tech firem
Název anglicky
MARKET ORIENTATION IN HI-TECH FIRMS
Autoři
TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ a Vladimír CHALUPSKÝ
Vydání
Brno, Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology, s. 230-237, 2007
Nakladatel
Brno University of Technology
Další údaje
Jazyk
čeština
Typ výsledku
Stať ve sborníku
Obor
50200 5.2 Economics and Business
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
Právnická fakulta
ISBN
978-80-214-3482-0
Klíčová slova anglicky
market orientation; hi-tech firms; Czech Republic
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 2. 4. 2010 08:20, doc. Ing. Eva Tomášková, Ph.D.
V originále
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
Anglicky
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
Návaznosti
| GA402/07/1493, projekt VaV |
|