TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ. MARKET ORIENTATION IN HI-TECH FIRMS. In Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology. Brno: Brno University of Technology, 2007, p. 230-237. ISBN 978-80-214-3482-0.
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Basic information
Original name MARKET ORIENTATION IN HI-TECH FIRMS
Name in Czech Tržní orientace u hi-tech firem
Name (in English) MARKET ORIENTATION IN HI-TECH FIRMS
Authors TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Iveta ŠIMBEROVÁ and Vladimír CHALUPSKÝ.
Edition Brno, Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology, p. 230-237, 2007.
Publisher Brno University of Technology
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Law
ISBN 978-80-214-3482-0
Keywords in English market orientation; hi-tech firms; Czech Republic
Tags Czech Republic, hi-tech firms, market orientation
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 2/4/2010 08:20.
Abstract
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
Abstract (in English)
The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.
Links
GA402/07/1493, research and development projectName: Výzkum implementace tržní orientace u hi-tech firem
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