The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications

BASLAROVÁ, Iva. The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications. 2007.

Základní údaje

Originální název

The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications

Název česky

Televizní žánr soap opera a jeho publikum: role masových médií při vytváření genderových identifikací

Název anglicky

The television genre soap opera and its audience: the role of mass media in creating gender identifications

Autoři

BASLAROVÁ, Iva

Vydání

2007

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Další údaje

Jazyk

čeština

Typ výsledku

Konferenční abstrakt

Obor

50000 5. Social Sciences

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

Fakulta sociálních studií

Klíčová slova anglicky

gender studies; soap opera; telenovel

Štítky

gender studies, soap opera, telenovel

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Anotace

V originále

This television genre is marked as feminine in these days, in spite of the fact that men watch it (but they are as a rule ashamed to admit it in the public). Soap operas are, in the same way as romance in literature, considered as a lower form of popular culture (which is why, not only men, but women too do not like to admit watching these declined genres). In addition, soap operas are built on emotions and love affairs, that is in EuroAmerican culture connected to female identity, not male identity. My research questions are: How do the female spectators and the male spectators take a part in soap operas, and how do they form their identity by them? How do they organize their relationships in the family and in society by them? What attributes do women expect from this television genre and what attributes do men expect from it? What function (social, emotional or other) do soap operas fulfil by their spectators?

Anglicky

This television genre is marked as feminine in these days, in spite of the fact that men watch it (but they are as a rule ashamed to admit it in the public). Soap operas are, in the same way as romance in literature, considered as a lower form of popular culture (which is why, not only men, but women too do not like to admit watching these declined genres). In addition, soap operas are built on emotions and love affairs, that is in EuroAmerican culture connected to female identity, not male identity. My research questions are: How do the female spectators and the male spectators take a part in soap operas, and how do they form their identity by them? How do they organize their relationships in the family and in society by them? What attributes do women expect from this television genre and what attributes do men expect from it? What function (social, emotional or other) do soap operas fulfil by their spectators?